Sweats and jets: The UK university turbocharging business success
Time:2024-08-01 Click:
Discover what adidas and Rolls-Royce have in common, while exploring how Loughborough University's award-winning business-academic partnerships are revolutionising industries both in the UK, and across the world...
Loughborough University is at the forefront of driving innovation and global impact through strategic partnerships with industry leaders. As a winner of the Royal Academy of Engineering’s prestigious Bhattacharyya Award in 2023, Loughborough has demonstrated its commitment to fostering collaborations that not only advance academic research, but also drive real-world business success.
The university's partnerships span diverse sectors, from sports and automotive, to aerospace and energy, showcasing the breadth and depth of its expertise and its world-class facilities.
Revolutionising the sporting goods industry
One prime example of Loughborough's impactful partnerships is its long-standing collaboration with adidas, one of the world's oldest and largest sportswear and equipment manufacturers.
Ranked best in the world for sports-related subjects eight years in a row, Loughborough is a natural partner for businesses seeking to innovate in a global sports market on track to exceed $700bn in value by 2026. adidas has been leveraging the university's world-class expertise in engineering, aerodynamics, ergonomics and sports science since 2002. This